The sophistication of the algorithms they write is incredible bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. In order to do that, we’ll follow a very simple process that works every single time with less effort than you probably think is required. A link from Wikipedia is probably worth about 10,000 links from sites that don’t have much authority.Īt the end of the day the purpose of Google is to find the “best” (or most popular) web page for the words you type into the search bar.Īll this means is we need to make it clear to google what our page is about, and then make it clear that we’re popular. A link from an authoritative site (as seen by how many links a site has pointing at it) is much more valuable than a link from a non-authoritative site. For example, not all links carry the same weight. Google works largely the same way today, although with much more sophistication and nuance. And if you did a search for “university,” they could look at the pages that talked about “university” and rank them. The sites with the most links were, theoretically, the best sites. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them. These references acted almost like a vote - the more your work was referenced the more important it must be. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. The idea for PageRank - Google’s early ranking algorithm - stemmed from Einstein. How Google Works In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.įirst, we're going to reverse engineer what Google is doing, and then simply follow their rules, picking the right keywords, and get your sites ranked. Consultants want to make it seem incredibly difficult so that they can charge you a lot, but I'll show you exactly how to do it, step by step, and you'll win. It’s also something that has a lot of faux veneer around it. SEO is very simple, and unless you’re a very competitive niche it’s probably not worth hiring somebody else to do. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. A step-by-step SEO Tutorial for beginners that will get you ranked every single time SEO In One Day
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